The premiere episode of our Boombox Series has been such an explosive hit that we decided to extend the moment. We've reached into our bag of tricks here in the Arcade and dug up another impromptu song by UK chanteuse Jessie J. She's gone on to capture the ear of the globe, but for one afternoon in Times Square, she was just another singer trying to be heard. In the month since we first shot the clip, Jessie has gone on to top the charts in her native UK with her debut album Who You Are. For stateside fans, she'll be gracing the legendary stage of SNL on March 12. For now, enjoy "Price Tag."
Director Andrew Gauthier
Director of Photography Isaac Gillespie
Editor Andrew Gauthier
Producer Angela Cravens + Fataah Dihaan
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