While working at Modernista! I served as lead writer on the DEXTER alternate reality game. This is a case study for that project.
The DEXTER ARG was a transmedia, participatory storytelling project that built a world based on that of DEXTER, and let the show’s fans live inside it. The goal was to build excitement for the premiere of DEXTER’s fifth season. Built around the idea of the “summer reading for the iPad generation," the ARG let fans become characters and influence the fiction through real-world action. At the end, the DEXTER premiere became Showtime’s highest rated premiere to date.