In today’s on-demand world, consumers are looking for ways to connect with companies directly, in the moments when they need them most. Messaging applications are now impacting the customer experience, making it easier for marketers to grow engagement and transactions. Companies that can address their customers in these preferred communication channels, and leverage chatbots or live agents to drive business in real-time, have the opportunity for massive gains in loyalty and revenue growth.
In this webinar, you will learn:
- Benefits of conversational marketing programs
- Challenges of messaging app marketing for financial services
- How to best leverage automation through chatbots
- Critical success factors for launching messaging app programs
- How to quickly launch a pilot program