30 second TV commercial promoting the Boston Public Health Commission's Soda-Free Summer Campaign. This commercial aired during June and July 2010.
In 2008, 54 percent of Boston adults were overweight or obese. Obesity rates for Black and Latino adults were twice the rate of whites: Thirty-two percent of black adults were obese and 30 percent of Latinos compared to 17 percent of whites, Boston Public Health Commission data shows. Citing soda as the biggest source of sugar in the diet and saying it can lead to obesity and chronic health problems, the Boston Public Health Commission developed Boston's first Soda-Free Summer campaign.
The campaign utilized TV and radio advertisements, educational materials, and social media outreach. The campaign highlights how the sugar in soda can slow a person down and lead to weight gain and health problems.
People can take the Soda-Free Summer pledge at Facebook.com/HealthyBoston and choose one of two options: “I pledge to not drink soda this summer” or “I pledge to reduce the amount of soda I drink this summer.”
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