Tikkurila is a leading company within the paint industry since 150 years. The customers are satisfied and the company is profitable. But the management team at Tikkurila decided not to be satisfied with just that. They wanted to explore how they can deliver even more colorful experiences and bring more value to their end-users. That is why Tikkurila asked 42 students from the Digital Media Creative program at Hyper Island for help. The students got 5 weeks to create a solution. This is how it went.