Adidas Project, “Welcome to the (concrete) jungle”.
I collaborated with creative director Tony Arcabascio
on the ADIDAS NYC instagram campaign.
The concept was "Welcome to the (concrete) Jungle".
I built a cement sculpture of the logo, photographed it
and animated it with sound to convey the message.
More images and animations of the project are
coming out soon.
sound Rich DeCicco
image manipulation Andi Kuonath