Outlook’s brief was to update the original Your Move proposition video originally produced in 2000 and presented by Craig Doyle. There is little doubt that the relationship between a potential customer and Your Move is going to be most strongly developed in a face to face, one to one meeting. However when time doesn’t permit this, a customer DVD gives the opportunity to present the full service offering including mortgage and remortgage, insurance and even overseas property information. The video has a secondary role in illustrating to staff the strength of the Your Move proposition and reinforcing correct procedures and processes.
Broadcaster Kate Sturgess was selected as the presenter across multiple programme versions that covered Selling, Letting and Financial Services business propositions. Filmed in HD on XDCAM, the programme content consisted of customer testimonials from across the UK, general views from around Nottinghamshire and in-branch interviews with staff.
The programmes have been highly successful in converting ‘undecided’ customers into using the Your Move service.