Jimmy Wedel is President of the award-winning Texas Organic Cotton Marketing Coop. Producing both organic food and fiber has increased his profitability and benefits spill over to the local community. Adding that relationships with customers are built on trust and a handshake. Jimmy urges brands to educate consumers and leverage their knowledge of organic food to build demand for organic cotton.
Find more interviews and videos here: textileexchange.org/organic-cotton-round-table/videos/
And find out more about the Hamburg OCRT here: textileexchange.org/organic-cotton-round-table/ocrt-hamburg-2016/