IFC goes all out with their SXSW coverage. These three promos were part of a package that emphasizes the awesomeness of all things Austin, and, to a slightly lesser degree, Texas. It was a lot harder than we thought it would be to find a pony with awesome pedal steel chops. Yes, the beltbuckle is real, and its 14k gold plated, sissypants.

For more information, go to feelgoodanyway.com

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