Secret Weapon of Storytellers
Telling a good story is essential to creating compelling content--but how do you know when a story is working? Award-winning novelist Emmy Laybourne presents a simple diagnostic tool to measure the success of any story. Using funny clips from YouTube, she illustrates the most common storytelling problems and discusses how to recognize them in any medium, from blog posts to snapchats to marketing presentations!
Emmy Laybourne is a novelist, public speaker, screenwriter and former character actress. She is the author of the MONUMENT 14 trilogy (“Frighteningly real… riveting” – NYT Book Review, Editor’s Choice) and the novel SWEET (“A gripping action-adventure survival story” – VOYA, rated Perfect Ten).
Before her life as a novelist, Emmy performed original comedy on Comedy Central, MTV and VH1; and acted in the movies “Superstar,” “The In-Laws” and “Nancy Drew,” among others. Emmy lives outside New York City with her husband, two kids and a flock of 6 nifty chickens.