We wanted to increase blood donations in Amsterdam by giving people a small incentive. By donating blood, donors get a 72 hour access to a very special members club. When the time's up, they need to donate again to keep their membership.
© Andrei Khashan & Bruno Coffler Guimarães.
Tutor: Alvaro Sotomayor – Wieden+Kennedy Amsterdam, 2011. (Student Project)