Do you play poker? Even if you don't, you have likely heard the phrase "To be good at poker you need to play the man, not the cards." The same rings true for cold calling! We can all be dealt a less than stellar hand at times, but it's how you handle the person that matters, not the situation. By focusing not on what to say, but how to say it, your cold call success rate will soar based upon several key psychological factors that work in your favor. Want to learn more? Give us a call today and let's put you in a position for optimal success!