Bestselling author Tom Vanderbilt is convinced: whether we prefer the color blue over red is socially constructed, not innate. In this video interview with GDI's Head of Communications Alain Egli, Vanderbilt describes, why it is hard for us to develop likings for new things.
See more videos of the 13th European Trend Day here: gdi.ch/trendday2017
© GDI Gottlieb Duttweiler Institute
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