The Ceremony is a beautiful film that illustrates a viewpoint on pleasure, diversity and acceptance.
This film also inspires and encourages people to experience more pleasure in life by being true to themselves. The couple featured in the film are inspiring because they are proudly true to themselves, which Magnum believes leads to a more fulfilling life.
“The idea for The Ceremony arises from a direction that both the brand and agency have been moving towards, where the territory of pleasure is being redefined. For each individual, pleasure is something different and we feel that it is our duty to support it in all its nuances to create social change and promote diversity and equality,” says Tomás Ostiglia, Global Creative Director at LOLA MullenLowe.
The film is currently on air in Australia and will be rolling out in other markets.
The Ceremony was made by Magnum’s creative agency, LOLA MullenLowe and was shot in Madrid, Spain by Martin Werner for Proppa. The featured track is a cover of Bob Marley’s Is This Love, performed by Corinne Bailey Rae.
Agency: LOLA MullenLowe
Film: The Ceremony
Client: Unilever / Magnum
Client Contacts: Julien Barraux, Neil Gledhill
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Pancho Cassis
Global Creative Director: Tomás Ostiglia
Global Business Director: Tom O'Brien
Global Account Director: Carlos Solchaga
Head of Strategic Planning: Amaya Coronado
Senior Planner: Elena Puerta
Art Director: Lucas Reis
Copywriter : Tomás Ostiglia, André Toledo, Hetu Negri
Account Manager: Marie Lee
Agency Producer: Florencia Caputo, Elizabeth Crego
Production House: Proppa&Bacon
Director: Martin Werner
Executive Producer: Pablo Martínez
D.O.P : Nicolaj Bruel
Editor: Filip Malasek / Robota
Art Director : Peter Grant/Pancho Chamorro
Wardrobe: Melanie Buchave/Lucia Lopez Spinola
Music Supervisor: Jesper Gadeberg
Copyright title(s): Is This Love
Artist: Corinne Bailey Rae
Writer(s): Bob Marley (100%)
Post-Pro/Colorist – BaconX
Media Agency: PHD