The Geert Hofstede Webinar which introduced his revised and expanded 2010 edition of his book “Cultures and Organizations: Software of the Mind”. The new edition features six dimensions of national cultures, of which the last two are based on data from the World Values Survey. On the basis of research in the late 1990s it shows differences in business goals between the world’s major industrial nations. It stresses the fundamental distinction between national and organizational cultures and their consequences for management. A final chapter delves into the origins of national cultures, and the way they evolved in prehistory along with human societies. This webinar is in association with SIETAR and has been uploaded by Doujak Corporate Development.