Google Analytics is by far the most widely used website analytics software, and it’s free. Yet many artists and arts managers pay little attention to what the analytics data is telling them about their websites. Very few of us actually use the data to inform decisions about the design of our sites and the content that we post on our sites.
In this, we:
* Explore the various types of data captured by the Google Analytics service
* Review methods for charting traffic to your site driven by your social media accounts
* Discuss what the numbers actually mean and their implications for your site and your visitors
* Articulate strategies for utilizing Google Analytics to make decisions regarding website design and content