This national marketing advertising social media shoe ad campaign was shot in South Beach, FT Lauderdal and Argentina for FABBYSTYLE.COM on a Canon 7D with the standard 25 to 125 F3.8 lens and a 50-mm 1.4 @ 1600 and 2600 ASA for all the model's makeup shots due to the very Low lighting conditions. All other scenes where shot around the world for this ad campaign. I'm very surprised how the camera performed in such low light with very little noise maintaining a %100 cinema film LQQK. You can only imagine how the NEXT Canons going to perform. One thing should be noted: Canon will introduce to the market a full sencer HD Video Cam NOT in a DSLR Body, As Sony has already introduced one.
Shot all hand-held for that Run & Gun Feel.
Creative Director Cinematographer and Editor: D. Smith
Compressed Web File is H.264 1920x1080
Color Timed in FCP.
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