When Dove turned 60 in 2017, it unveiled a Real Beauty Pledge with three promises:
• we always use real women, never models
• we never digitally distort the image of a woman.
• we help build positive body confidence and self-esteem with the Dove self-esteem project. 20 million reached so far, and 20 million more by 2020.
Next, we asked Mario Testino to take the pledge while shooting 30 women from around the world.