It’s no secret that one of our specialties is youth marketing, so when our friends from Suprestudio in Argentina needed an LA based production company to partner with for the live action elements of the massive Nickelodeon rebrand, they knew exactly who to call.
Built around the concept of “Kids First,” the rebrand showcases a diverse array of school age-children interacting with the world and characters of Nickelodeon in a playful and surreal mix of live action and graphics.
Working closely with the creative masterminds at Suprestudio, team NuContext helmed by Director, Mikael Tyrsen crafted the dream team and shooting plan that would seamlessly integrate live action elements in real world scenarios and green screen VFX plates into a wild new take on the Nick universe. Casting and performance were critical elements, as the kids were truly the stars of the new campaign.
Weeks of planning and three shoot days later, we couldn’t be more proud of our work in bringing the “anti-expected” world of Nick to life in over 250 deliverables including bumpers, ID’s and promo toolkits.
Executive Creative Director: Ezequiel Rormoser
Executive Producer NuContext: Angela Guice
Executive Producer Suprestudio: Marcos Torres
Director: Mikael Tyrsen
Creative Director: Mariano Barbieri
Line Producer: Jessie Markus
Animation Director: Leandro Feuz
Senior Producer: Sofia Teodoro
DP: Sing Howe Yam
Production Designer: Tijana Gaudio
Post production coordinator: Maximiliano Sanguine
Design: Florencia Piovesanel, Alejandra Lan, Malena Deluca, Nicolas Gloazzo, Valeria Moreiro, María Pía Vivo
Animation: Martin Ferdkin, Armando Carrasquel, Ezequiel Leiva, Juan Manuel Zárraga, Esteban Blazquez, Horacio Herrero, Pablo Drut, Pablo Agromayor, Norberto Pizzini, Nicolás Trullás
3D: Eugenio Pignataro, Santiago Gelabert, Leandro Feuz, Armando Carrasquel, Ezequiel Leiva, Alejandra Lan, Juan Manuel Zárraga, Esteban Blazquez, Pablo Agromayor
Chroma keying: Malditomaus
Color correction: Emmanuel Gramajo
Editing: Alexis Pellegrini, Mauricio Maturana
Production: Marina Dominioni