This short animation is about the consequences of being a part of the European union for a country like Romania.
As in every eastern european country, in Romania the standard of living is low, and the people can be easily influenced. Once the country has been accepted into the Union, shopping malls come to invade the fresh grounds, turning the population into insane consumers.
The transformation is really quick- in a short time you can't tell the new EU citizens apart from the others.
At the first sight here's a perfect new consumer society.
But please take a look beneath the surface.