With widespread adoption of messaging apps and chatbots, travelers are looking for ways to get the most out of their experience by becoming more connected to the services available to hotel guests. Messaging applications and SMS are making it easier for marketing professionals to enhance the guest experience and grow revenue through increased engagement.
Hotels that can address guests in these preferred communication channels, and leverage chatbots or human agents to drive business in real-time, have the opportunity for massive gains in loyalty and revenue growth.
In this webinar event, you will learn:
- Benefits of conversational marketing programs
- Challenges of messaging app marketing for hotel services
- How to best leverage automation through chatbots
- Critical success factors for launching conversational marketing programs
- Easy ways to launch and test a pilot program