Sealed Air’s marketing team in the United States asked us to look at a new animation for their FLEX bubblewrap machine to highlight its unique versatility and strength.
Our solution is a fast moving CGI film, which focuses on the wide range of applications for the product. Having worked successfully on previous film projects with Sealed Air’s Sales & Marketing team in the UK we again worked with them to make sure that this important high profile global communication was delivered smoothly to the end client at the company’s global HQ in North Carolina.
Our animation team typically work with CAD files supplied by the client to recreate products in high-end 3D film software. Once these are done we can create appropriate surface textures, environments, camera moves, lighting effects and transitions to bring the products to life.
It’s a proven technique and as it is using CGI it means that otherwise impossible scenarios become quite feasible to do. Once the films are complete, shorter cuts can easily be created for use on social media or in e-mail campaigns.
“We have had the pleasure of working with Veracity on a number of projects over the last 2 years or so. We have noticed how the team are able to easily understand our needs turning the fantasy into reality by delivering differentiated short video films that have impressed both internally and externally in the markets that we serve.
We find Veracity very approachable and capable of working to very tight timelines producing first class results every time, we will be back!!”
EMEA Marketing Manager
Sealed Air Product Care