Client: Bethesda Softworks

On the edge of Boston's waterfront, a massive 12,000 sq. ft. cruise terminal was transformed into an environment from Bethesda’s sci-fi shooter BRINK. Invitations were distributed in the form of "boarding passes," and discreet "flight confirmations" were emailed to attendees to continue the effect.

Inside, "passengers" tried their hands at 8-on-8 multiplayer matches, with 48 kiosks total. Between rounds, fans also engaged in a variety of activities, from live graffiti art, to a Photo Playset ripped straight from the game’s Container City level.

Over 1,000 fans eagerly waited up to three hours to enter the fray, with the first 200 hundred receiving something extra special - a spray paint "stash can" containing a Brink face mask.


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