Clement & Co. was commissioned by Pac Div and Universal Motown Records to direct and produce the video for “Anti-Freeze”, the lead single for the group’s Mania! mixtape. Inspired by Richard Avedon’s seminal portrait work found in In The American West monograph, the video was designed to bridge the group’s past history with the new phase of their careers by bringing studio techniques to locations from their previous music videos.
Official Vevo link: youtu.be/v-IWe949aFQ
Directors: John Bollozos and John Henry Baliton (clementco.com)
Production Design: Mark Fontecha
Production Assistant: Kristofferson San Pablo