Life is most fully lived in moments of risk, nerves and excitement. In the times when boundaries are pushed and limits tested. We don't want people to just live in Levi's. We want them to live their best life in Levi's. We partnered with 4 artists from around the world to hero the role Levi's plays in their lives and their craft from 5:01am to 5:01pm while showcasing Levi's most iconic product family - 501 jeans. We captured their stories and used them to inspire action in moments big and small within their communities.