When Apple released the iPad in April 2010, it unleashed more than gaudy sales figures (more than 14.7 million units sold in its first three quarters on the market). The introduction of the iPad also signaled the arrival of the Age of Convergence Media. Today a lengthening parade of competitors—Samsung, Dell, Toshiba, Motorola, Asus, LG, HP, Notion Ink (the list is long and growing)—are gearing up to offer similar devices that are portable, web-connected, relatively large screen, and capable of employing all sorts of media. The enormous communication possibilities that such devices afford provide powerful new ways to educate and train employees, recruit and retain critical staff, reach new customers, and gain significant market attention.
Join Steve Halliday—a publishing professional with 27 years of experience in the trade book world, and now a Ph.D. candidate in Communication (ABD) specializing in convergence media—as he explores the crucial implications of living in this exciting new world.
Steve Halliday is President, Hothouse Enterprises, Ltd.