Hosted at Zuma Beach in Malibu, CA, this They Will Surf Again was a joint effort by Life Rolls On and Nike. As a subsidiary of Nike, Hurley and Nike 6.0 also played major roles by inviting athletes to participate in the water and creating a commemorative t-shirt, which were gifted to all surfers and volunteers.
Nike employees from throughout the country volunteered to help LRO push possibilities for those living with spinal cord injury. Among the professional surfers who joined us were Brett Simpson and Kalani Robb.
At the time, this event set record numbers for LRO's They Will Surf Again program. Proudly, we continue to exceed those numbers to bring this program to even more people each year.
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