Hyundai i40 Light Reveal by Hi-ReS! and Nanika.
A live event that ran for 7 days prior to the unveiling of the new Hyundai i40 in Geneva.
Users could assume control over a light-rig composed of 200 lights over the Internet and use it to reveal parts of the then still secret design of the car, with the result streamed back by 3 cameras from the studio in Germany.
Engineering by Schokopro.
Behind the scenes direction and editing by Ben Unwin.
Music composed in-house by Florian @ Hi-ReS!