myUpside™ is an experiential marketing platform for millennials powered by the World's first holistic rewards coalition of lifestyle brands and retailers. We combine a familiar cash-back rewards program designed to encompass the activities, interests and opinions of today’s millennial consumer with innovative AI capabilities that connects user location, activity, fitness, health, music and mood. As a result, myUpside provides the most complete view of psychographic consumer behavior available in the market.
We use this actionable consumer data and deep mobile connection to extend our coalition partners’ relationships with their consumers out-of-store to participate in their inspirational moments through sponsored experiences. We believe in the power of saying ‘thank you’ in an unforgettable way. Participating in – or even creating – life moments reinforces the brand story and creates a powerful, lasting memory.
myUpside increases the frequency of purchase, basket size, lifetime value of customers, and advocacy for brands, with and without, standalone loyalty programs.