Directed by Martin Allais. Produced by Boolab
The real challenge here was to avoid the tilt shift effect and create the tiny environment of the construction of an arquitecture model like it was real, and then shot with macro lenses. All the construction of the model were made by the talented veteran Miguel Garigliano and DOP Marcos Pasquin plus the my usual team @ Boolab. Not to forget the guys @soonintokyo, the agency behind it... great people, super fun and very talented that came with the first baby idea to be develop together.
Silver Laus Award "Best Promotional Campaign"