When the Vienna Tourism Board promotes its city as a travel destination in foreign countries, they always put a spin on their presentation. Hoping to achieve a certain broadcast and social media buzz, they asked Strukt via Jung von Matt/Donau to realize an interactive dancefloor. The visitors in a shopping mall should get a chance to learn how to dance the Viennese Waltz, so that they are prepared when they decide to travel to Vienna. Because you never know, when a charming Viennese person asks you for a dance.

Using an LED floor (deliviered by a local partner in Barcelona) and cutting edge tracking technology provided by this.play out of Vienna, Strukt created two self explanatory game modes. First people were able to learn the waltz in a training session step by step. Once they completed the training session, they then were invited to enter the score mode – “Waltz Hero”. The goal was to dance along a predefined path in the right speed to achieve the maximum score. There were three levels of excellence a couple could achieve – being a debutant, an advanced dancer or a true Waltz Hero. People were invited to post pictures and videos of the promotion online to get a chance to win a trip to Vienna.

For more information goto strukt.com/2011/waltz-hero/

Creative Credits:
Client: Vienna Tourism Board
Agency: Jung von Matt/Donau
Idea / Concept: Jung von Matt/Donau, Christoph Gaunersdorfer, Robert Schrotthofer, Jonathan Schröder

Production Credits:
Producer: Gregor Hofbauer
Technical Director: Thomas Hitthaler
Programmer: Robi Hammerle
Creative Director: Andreas Koller
Designer: Jan Hoogeveen
Tracking Technology: this.play
On Location Support: Emanuel Andel, Antony Rayzhekov

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