Video transcription —and other projects.
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I’m the founder of Audacity Partners, a London-based strategic innovation studio helping CEOs and market leaders to drive digital transformation through radical products that the world’s never seen.
Former Director of Innovation at News Corp, I envisioned the iPad in 2006, Pinterest in 2008, Siri in 2009. In 2010, I created the first tablet editions for The Times and The Daily ( an iPad only venture with Rupert Murdoch and Steve Jobs ). In 2012 I defined the embryo of what today is the content experience behind Snap’s Discover.
From the development of responsive websites to the creation of native apps, we collaborate with brands, retailers and publishers to design new products, and to define long-term growth strategies.
In 2015, we started working with PRISA —the world’s leading Spanish and Portuguese-language quality media group, reaching out to more than 700 million people.
Our first project was the redefinition of EL PAÍS SEMANAL, which was successfully evolved into a luxury product. Both in print and in digital.
We announce today that we are the creators behind EL PAÍS ECONOMÍA, from business strategy to the creation of the new products and their new brand identity.
EL PAÍS ECONOMÍA is the largest Business portal in Spanish. It aims to make Economy relevant, useful and accesible to everyone.
We have methodically researched the existing offering.
Established a benchmark of more than 1,300 media on both sides of the Atlantic.
And identified trends as well as new opportunities.
To better understand customers needs and behaviours, we used a revolutionary distribution analytics tool, named Croma. This allowed us to identify three main audiences:
— Companies, executives and investors.
— Consumers, savers and self-employees.
— And new professionals in the new economy : Emerging leaders with special attention to women. Entrepreneurs / innovators.
EL PAIS ECONOMÍA aims to serve these three audiences. Two new products are the key of the new offering. On one hand, CincoDías, veteran of the financial press, matures as an specialised vertical focused on Markets, Companies and Money. On another hand, we envisioned a new product named ‘retina’ that targets professionals of the new economy. It is focused on digital transformation, innovation, productivity and strategy.
‘retina’ exists to help emerging leaders and entrepreneurs to work intelligently, create value, innovate and grow, and balance life and work.
Over the past 7 months, we have collaborated with some of the most talented editors, journalists and developers. This is an energetic and cross disciplinary team that made all this possible.
The print and digital products launched today signal the beginning of a wonderful journey —not a final destination. More features are being developed and will be implemented continuously. As for Audacity Partners, our next stop is LYXSTREET. A product of our own, introducing the next generation of e-commerce for luxury brands, which will be launched in London in Q4 this year.
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Alfredo Triviño, Managing Partner, Strategy, Editorial and Creative Director.
Rickard Frank, Creative Director.
Juan Melano, Senior Partner and CEO of Croma.
Miguel Suárez, Senior Partner.
Arantxa Martínez, Director. Santi G. Barros, video producer-director.
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SHARED PLANET: vimeo.com/170957750
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Many thanks for the opportunity and great effort from the team at EL PAÍS. It's been an absolute pleasure to work with :
Manuel Mirat, CEO ( http://bit.ly/2pacR7P )
Antonio Caño, Editor in Chief ( http://bit.ly/2on9c1x )
Ignacio Soto, PRISA Group CBO ( http://bit.ly/2pqHeGF )
José Luis Gómez Mosquera, MD ( http://bit.ly/2oPvD3o )
Miguel Galera, COO of Mitula Group ( http://bit.ly/2pu1XXm )
Jorge Rivera, Deputy Editor in Chief ( http://bit.ly/2pqEU2I )
Noemí Ramírez, CDO ( http://bit.ly/2parNTt )
Vanesa Hernández, Operations Director ( http://bit.ly/2oioLs8 )
Ricardo de Querol, Editor in Chief of CincoDías ( http://bit.ly/2pu0T5U )
Jaime García Cantero, Retina Director ( http://bit.ly/2pr33Gm )
Nuño Rodrigo, Head of Content ( http://bit.ly/2pJweky )
Pablo Delgado, Digital Development Director ( http://bit.ly/2oG1QJP )
Fernando Hernández, Art Director ( http://bit.ly/2oEqGbx )
Jacinto Corral ( and Rubén ), Head of Development ( http://bit.ly/2oPnDzy )
Virginia Béjar, MD Events ( http://bit.ly/2nVwPD9 )
Remigio Lluch, CMO ( http://bit.ly/2nVm1ol )
Pedro Zuazua, Communication Director ( http://bit.ly/2oPxt4i )
Patricia Tortajada, Head of Marketing ( http://bit.ly/2oPse4s )
Paula Villamayor, Head of Events ( http://bit.ly/2oEsAce )
Pablo Caño, CBO http://bit.ly/2oIj2P5
Belen Villa http://bit.ly/2papzmY