Here at COY! we like doing print work almost as much as telly (even shelf wobblers). So we were well chuffed when Sean (de Sparengo) got this photographic brief last year from Paul Belford and Sam Renwick at This is Real Art.
Renegade fashion brand Sibling were flogging a range of knitwear with a horror theme. So the idea was to get various models wearing the jumpers and then scare the pants off them. The tricky bit was making the fright big enough, and then capturing that initial moment of terror.
Sean got to work designing a special blacked out booth to surround his camera and then went about commissioning Adelphoi music to custom make a spooky bit of sound design to put the willies up the models.
You might have read about it on the Creative Review blog a few months back, where one sharp commenter suggested that the process might have benefited from including some girls….
Well here’s the longer version of the making of (night vision) video, which we think confirms that it wasn’t a bad suggestion.