Digital Transformations | Fujitsu

Fujitsu connects data with people to create ‘human-centric innovations’. We were asked to bring this idea to life in an innovative and striking way for their latest brand campaign.

Filmed live and in-camera without the use of any post-production, our film uses a mixture of front and back projections, 3D projection mapping and a state-of-the-art holographic projection technique.

The concept also lives beyond the screen in an accompanying print and digital campaign, which we helped keep true to our film.

Producer: Kate Banks

Creative Directors: Jane Briers / Dave Cornmell

Production company: Found

Director: Mike Sharpe

Producers: Ian Walker / Sean Stuart

DOP: Marcus Domleo

1st AD: James Dyer

Projection Technology: Projection Artworks

Holo-gauze: Stuart Warren-Hill

Production Designer: Oliver Hogan

Stylist: Emma-Jayne Savill

Animation: Found

Art Director / Lead Animator: Tom Geraedts

Animators: Tom Langton, Richard Hallsworth, Jim Campbell, Abel Reverter, Marcus Chaloner, Daniel Burke, Andy Evans

Matte Painting: Tim Holleyman

Storyboard Artist: Yohann Auroux

Editor: Tom Starr

Colourist: George K @ MPC

Sound Design: Owen Griffiths @ Jungle

Music: Native