New technical possibilities are the mainspring of the today's television. The needs of the viewers seem secondary.

Today, watching tv can mean a lot of things: TV via Internet, web content via TV, video on demand, IPTV, cable, satellite, DVB-T, mobile television, etc.

But, how do we want to watch tv in the future?

In the last few weeks we put together our thoughts and developed a TV experience concept. With GOAB we take the latest trends, bring the loose ends together, develop established ideas further and develop new concepts to provide a possible answer to the question:
How do we want to watch television in the future?

Check it out. We love to get your feedback

More about the project:

Let's have a look behind the scenes:


Soundtrack: Telekinesis "Please ask for help" /


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