The Environics Institute for Survey Research, a non-profit public interest organization that conducts relevant and original public opinion and social research related to issues of public policy and social change, has recently revealed the findings of its Canadian Millennials Social Values Study. The findings offer a bold portrait of Canada’s Millennials (those born between 1980 and 1995) that for the first time presents the social values of this generation, and the distinct segments that help make sense of the different and often contradictory stereotypes that so frequently are applied to today’s young adults. The research was undertaken in partnership with Apathy is Boring, The Counselling Foundation of Canada, the J. W. McConnell Family Foundation, and RBC.
Episode #1 - Who Are Canada's Millennials? Recognizing Their Diverse Social Values Tribes
This “anchor” episode introduces listeners to the intentions of the research and high level findings by theme (“Life Goals & Markers of Adulthood”; “Career Aspirations & Work”; and "Political and Civic Engagement"). It also pinpoints insights within and across generations as well as how the findings might inform policies, practices and/or programs related to socio-economic, workforce, educational and civic engagement.