We created a few television and online spots to support the launch of BlackBerry's new OS6. Amongst the cast of featured BlackBerry users is Misty Copeland, a principal dancer at American Ballet Theater in New York.
Broadcast television and online campaign, North America.
Client: Research In Motion
Spot Title: ‘BlackBerry Ballerina’
Agency: Lucid Inc.
Creative Director: Anna Sandilands
Copywriter: Anna Sandilands
Production Co: Lucid Inc.
Executive Producer: Ewan McNicol/Anna Sandilands
Line Producer: Julia Roberson
Director: Ewan McNicol
DP: Benjamin Kracun