Nice Shoes Creative Studio was brought on to partner with the Toronto Raptors in crafting in-arena animation for the team’s 2017 playoff run, designed to electrify the crowd and energize the team. Led by Design Director Stefan Woronko, Nice Shoes animated close to 40 pieces and elements centered around the team’s rallying cry of “We The North,” which celebrates the Raptors’ identity as the NBA’s sole Canadian team.
Design & Animation: Nice Shoes Creative Studio
Design Director: Stefan Woronko
Animators: Robert Findlay, Scott McPherson
Additional Animation: Yandong Qiu, Adrian Winter, Matt Greenwood
Executive Producer: Kristen Van Fleet