BarkBox, which delivers a month’s supply of dog treats, is one of the fastest growing subscription services available. Their challenges with their Facebook marketing campaigns were to decrease the CPA (cost per new BarkBox subscription) levels and increase sales without adding manual work.
With Smartly,io, BarkBox has been able to decrease CPA by 26% (cost per new BarkBox subscription). Instead of manually monitoring their campaign and making changes based on performance, they set triggers to do this automatically.
Smartly.io’s algorithms can decide where to put your advertising spend. It will find the best places and opportunities and tweak your campaigns in real-time. Automated optimization is always-on when needed, and refining your campaigns based on the goals and rules you set up.