Made by Niclas Lundberg, Anders Söderman and Niklas Odén
2011-03-24
Umeå University
Department of Informatics
Digital Mediaproduction
Advanced Design Studio
Picture and color - Anders Söderman
Actor and Producer - Niklas Odén
Edit and Sound - Niclas Lundberg
What is this?
This is the result of a module called Advanced Design Studio, where the examination description was specified as following text:
Examination
The course and examination are based around a group project, which also has an individual component. The aim of the project is to change the way people feel and/or think about some research activity or results, through their experience of your media production. The purpose could be for entertainment, information, prototyping, political persuasion, selling an idea, commercialisation, advertising, or something else. The changes might involve sense of presence in the media, flow, and/or emotional responses. The production must produce a reaction in the viewer.
Techniques for achieving change could be through manipulation of viewpoint, and sense of identity or ownership of the action, amongst others.
For a good grade, you will have to demonstrate BOTH good production skills, AND a well-motivated design concept underlying your work.
We based our work around the paper written by our tutors, which is about presence and self-monitoring.
Example: I see this, I think that, I act like something else.
Music is from various open sound effect sites, as well as ProScores from VideoCoPilot.net and a track by Arcade Fire, called "Wake up". Additionally, "Hellacopters - Carry Me Home" at the party in the end.
Also used a OpticalFlare effect and Twitch on transitions.
We don't own the copyright for Arcade Fire - Wake up or Hellacopters - Carry Me Home.
It is used for a non-commercial, creative and learning purpose for the university.
Enjoy and comment feedback, please!
