This video accompanies the Artificial Identities project, it continues the exploration of the identity of a visible Muslim woman. The video brings together sourced sounds from various media outlets discussing the scarf around the world. A scarf on one’s neck or handbag has never caused so much controversy than the scarf on one’s head. The scarf has become viciously loaded in the media, anchored and reduced to a few words that are regurgitated each time a story is aired. The piece cloth is assigned political and cultural contexts but what we are looking at, at the end of the day is a piece of cloth, threaded and woven together into a form. The project explores how the media sculpts, prods and squeezes the depiction of Muslim women and their scarf that means so many different things to each individual. I remove the woman from the image, making no room for assumptions, and ask the viewer what does the scarf mean now?