In the Spring of 2017, 72andSunny asked Creative Art Works to create a mural for the lobby of their New York office. CAW assembled a team of Youth Apprentices to work under the guidance of CAW Teaching Artist Jessie Novik and Brooklyn-based Guest Artist Mike Perry. From the first client meeting, 72andSunny made it clear that they wanted the mural to be about the kids themselves. This video documents the entire process that transformed a boring blank white wall into a vibrant and dynamic mural befitting an international creative agency that designs socially responsible branding campaigns for everything from Adidas and and Samsung to Seventh Generation and Truth.com.
