GERIST: Reykjavik Towel
Designed and produced by Gerist
Video directed and produced by Kitty Von-Sometime
Post production: Michael Todd - scratchpostvfx.com
Costumes produced: Gerist
Choreography: Margrét Erla Maack
Cinematography: Hrafn Garðasson
Lighting: Siggi Bahama
Camera Assist: Anton Smári Gunnarsson
Runners: Friða Einarssdóttir and Manny Santiago
Music: Hold You (Hermigervill remix) by Gus Gus
Special Thanks to:
Producers of Reykjavik Towel and Reykjavik Soap – Design duo Gerist, commissioned concept artist Kitty Von-Sometime to produce a performance based video piece utilising the visual forms of the two products to screen
at Hönnunar Mars.
The Reykjavík Towel and The Reykjavík Soap won first prize at the
Reykjavík Souvenir Design Competition.Hotpots swirling around themselves at the city’s thermal pools and baths inspired the products concept.
Icelanders have a long tradition of bathing in geothermal water. It is a wellspring of good health, a way to release the pressures of daily life, soothe muscles and joints, and improve sleep and well-being.
A hotpot is a forum for discussing matters of the day or matters of the heart. People from all lifestyles, from all parts of the world, sit side by side and enjoy the company of new acquaintances while bathing in natural wellness.
Kitty chose to use similar principles as she does in her ongoing work The Weird Girls Project – focusing on using multiple women to form geometric patterns and also using 'real women's shapes rather than a uniform model look. The Busby Berkeley inspired video was filmed at Vesturbærlaug evolving around the hot tubs which are the shape of the soap, and using the uniquely designed towels for choreographed moves. The setting of Vesturbærlaug enhanced the Art Deco feel of the work as Kitty sourced original 1930s swimsuit patterns for Kristín and Friðgerður (Gerist) to sew for the cast of dancers.
More information on The Weird Girls Project