This was a video I created for a competition by YCN it is an Ad campaign for Green & Blacks chocolate and is about the relationship that the colour of the bar has with its flavour. After all Green & Blacks is all about colour its even in their name. In the supporting content for the brief they spoke about how Green is for the natural part of it because it is all organic and Black describes the rich part of the chocolate, the name was decided by Craig Sams and his wife, Josephine Fairley, the founders of Green and Blacks in 1991 labled "the guilt free chocolate." The idea was that the consumer would see this and think about the about the relationship with the colour and the bar that they buy in doing so relate themselves. I used the words they use to describe the flavour of the bars on the front of there packaging and on their website to come up with the characteristics of the colours. I wanted it to be confusing at first so the audience doesn't realise it is an Ad campaign for Green and Blacks but that comes apparent towards the end. I tried to make it look hand drawn to give it that more natural look, I use the company typeface for one of the people speaking to give a hint to what its about.