‘Over the Horizon‘ is a new campaign for Samsung Galaxy.
It is based on the real life story of Alexander Zhuravlev, a blind photographer from Russia, who was able to take a step beyond the horizon of his own possibilities.
The campaign aims to inspire ordinary people to push beyond their own comfort zone and understand that daily life has much more to offer than they expect.
The campaign features Alexander Zhuravlev – a photographer with only 2% residual vision.
Alexander became blind at the age of 11 as the result of an illness. Despite seeing almost nothing he is a passionate skier, a traveller and an enthusiastic photographer.
He lives at full throttle and believes that disability will only hold you back if you allow it to.
Driven by wanderlust, Alexander visited India alone and has travelled further since. He says that he can feel the world around him through the rest of his senses.
And 2% vision is enough to see what is most important: sunlight, colours and the horizon.
During his latest journey to South Ural, the Russian region famous for its severe climate and beautiful landscape,
Alexander took a series of photographs using a Samsung Galaxy smartphone to create a social project comprising an online video, a website and a photography exhibition.
His exhibition opened in The Lumiere Brothers Gallery in Moscow.
Creative Team: Cheil Russia
Creative Group Head: Mitya Usov
Digital Creative Lead: Dmitry Sherbakov
Art Director: Alena Klepikova
Copywriter: Irina Filina
Head of solutions center: Ekaterina Smygina
Content director: Anna Evstratova
Producer: Tania Chepko
Digital producer: Timur Konusbekov
Brand experience manager: Artem Grigoriants
SMM manager: Katia Bondarchuk
Production Company: Red Pepper Film
Director: Ivan Sosnin
DOP: Yegor Protsko
Creative producer: Danil Golovanov
Executive Producer: Yana Shmaylova
Art-director: Julia Uzkikh
Samsung Mobile Marketing Director in Russia: Seif El Hakim
Head of marketing communications and collaborative marketing: Svetlana Millina
Marketing manager: Elena Podolskaya