There truly never is a dull moment at the Santa Cruz Beach Boardwalk. While the park has changed and evolved over 110 years of making millions of memories, the team today is just as visionary as those who came before them. It is this sense of imagination that is embodied by the main entrance project, which is and was an opportunity to re-imagine and evolve the Boardwalk yet again.
The Boardwalk likes to put their mission in this way: "Together we create memories, for our guests and each other, that last a lifetime." It's why they do, what they do.