"NYC on Channel TWo" at Pace Digital, 163 Williams Street, NYC, opening April 5, 2011 at 6PM, and running through April 29.
Channel TWo (CH2) is an instantaneous, post-network culture empire providing localized, post-produced media. Relying on multiple metrics, algorithmic editing and generative code, CH2 streams reprocessed culture to installation sites and to the Internet. CH2 is based on a product-placement financial model. CH2 offers an intersection of brand-embedded content that consumers desire and brand-aware consumers that companies love. Product placement has already overtaken cinema and music. It is moving from the walls outside the gallery into the gallery. CH2 leapfrogs product placement in the art world, offering product placement as the art.
“Channel TWo” is a 2010 commission of New Radio and Performing Arts, Inc., for its Turbulence web site. It was supported in part by public funds from the New York City Department of Cultural Affairs, in partnership with the City Council.