Flightphase partnered as a technical director with Hush and architect Marc Thorpe to create a three-part interactive experience for Hearst Media.
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In Installation 1, themed ‘Design’, the viewers use a stylized shodo brush to paint virtual brushstrokes on the screen. The brushstrokes transform into the silhouette of Infiniti vehicles.
In Installation 2, ‘Performance’, as the audience moves closer to the projected images, their movement “unlocks” layers of Infiniti performance – first as onlookers, then in the driver’s seat, and finally at the heart of the technology.
Installation 3, ‘Technology’, entices the viewer to explore a landscape of Infiniti imagery, discovering stories embedded in the details.