Bachhara unveiled its Silk Summer 2011 Range at the Launch My Label fashion show held at the Embassy Events Centre. The ethically conscious line consists of 14 exotic dresses hand made by the families of the JAAGO Foundation School in Bangladesh, with proceeds from sales going back into the lives of those most at need.
About the JAAGO Foundation School
JAAGO, which means "Wake Up" in Bengali, focuses primarily on battling malnutrition and illiteracy in children, and on rehabilitating them to better living environments and social conditions. JAAGO is continually expanding to provide more long-term and sustainable benefits to children who live below the poverty line. The school was introduced to provide the first ever free-of-cost English Medium School for the underprivileged children of the slums. Initially staffed only by volunteers and funded by their personal salaries and savings, JAAGO is moving towards being self-sufficient with the development of a child sponsorship program, various fund raising projects and now its income through the JAAGO Sewing Centre - the birth place of Bachhara.
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View the Bachhara Launch My Label press release at:
The Bachhara revolution began in 2008 when the founder, Amanda Ryan, travelled to Bangladesh to spend 2 months volunteering in the slums of Dhaka. Barely out of high school herself, Amanda arrived at the JAAGO Foundation School to help run their cost-free education program for children living in the slums. Three years later, Amanda is still a full-time volunteer for JAAGO and is dedicated to their mission of eradicating poverty in Bangladesh by educating its children.
Bachhara and its clothing is designed to reflect the beauty and freedom of the people who create it. At Bachhara, we ensure every person involved in the production of our clothing is treated with dignity, paid fairly and offered a comfortable and happy work environment. Together with the team at the JAAGO Sewing Centre, Bachhara is striving towards meeting the 10 Standards of Fair Trade so it obtains the World Fair Trade Organisation (WFTO) stamp of approval. Our partnership with Swallow Thanapara, a Bangladeshi manufacturer already accredited with the WFTO, brings us closer to realising this goal.