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Follow fashion photographer Baldomero Fernandez through his creative vision for this assignment.
The first photographer to use the new line from Creative Light, Fernandez researched the aurora borealis and uses the new products to recreate this natural polar light display. Fernanadez overcomes several lighting challenges, in part, by deconstructing Creative Light softboxes and applying them in unconventional ways. The softboxes hold up well as they're broken down, used, put back together, and used again. Creative Light's octas and new reflectors with handles prove pivotal in the light shaping documented here.
Celebrity, fashion and portrait photographer Baldomero Fernandez was the first photographer in the world to use Creative Light tools.
Without knowing what his direction would be once approached to do the shoot, his initial concept would prove to be an excellent application of new lighting tools. Baldomeroâ€™s plan was to showcase the theme of light. Specifically, he wanted to recreate the aurora borealis or northern lights visible from Scandinavian countries. Baldomeroâ€™s use of lighting was not only a demonstration of how the new products could be used, but also paid respect to the lineage of the brand.
During his preproduction research Baldomero came across NASA images of the aurora borealis. These photos became the reference material he used to explain the shoot to his production team.
â€œLight has a big part in my photos. Lighting creates mood,â€ says Baldomero. â€œI donâ€™t necessarily use lights the way theyâ€™re supposed to be used, or designed to be used.â€ For example, the aurora borealis was primarily created by removing the inner baffle and outer diffuser of the new Creative Light softboxes. He then added only 50 degree softgrids. The cast shadows from the softgrids aided in creating the glowing effect on the northern lights background. He was even able to pick up small details, such as a golden glint of light on the modelâ€™s leg when wearing the white dress by having her stand on reflectors.
â€œThe challenge on this shoot was to create an ambient scene thatâ€™s dark and has some color at the same time, yet not washing the scene out. Keeping the model light and the background dark in a small space is not always easy.â€
A three-foot octa was used overhead to light the modelâ€™s face. Creative Lightâ€™s new reflector with a handle also was used extensively for fill. A five-foot octa was used from behind. The ionospheric effects were further enhanced in Photoshop by incorporating some vertical streaking.
The ability to brake down the Creative Light softboxes to just use a corner of the reflectors made these tools versatile enough to create the stunning images used in this brochure. By looking at the before and after shots, one can see the quality of light was easily established without the need to completely copy and paste in new backgrounds digitally.
â€œCreative Light offers a lot of flexibility. Youâ€™re able to take them apart. You donâ€™t always want to use a softbox the way itâ€™s meant to be used. Thatâ€™s what I like about these products on this shoot. Iâ€™m able to use them in different ways than they were designed to be used. Versatility and flexibility -- you need them in tools and and thatâ€™s what you look for in tools -- something you can use in a lot of different ways.â€
The aurora borealis phenomenon is an interaction between the Earthâ€™s magnetic field and solar wind. The visually-inspiring collision of charged particles proved to be the spark Baldomero Fernandez was searching for to put his new Creative Light gear to the test. By applying new hardware in unconventional ways, this accomplished photographer achieved stellar results.
(3) 1 X 3 Softboxes w/ Grid
(1) 1 x 4 Softbox w/ Grid
(1) 3ft Octa
(1) 5ft Octa
(1) Zoom Spot (Non CL)
(1) Large Silver Reflector
(1) Large Silver/Gold Reflector
(6) Profoto Pro-8 Airs
(1) Canon EOS 5DMK II
(1) Canon 24-70mm 2.8L
(1) Canon 70-200mm 2.8L
(1) Mamiya 645 AFD III
(1) Leaf Aptus 22
(1) Mamiya 80mm Lens
(1) Mamiya 75-150mm Lens